Senior Demand Generation Manager – Remote Job at TestGorilla

TestGorilla is hiring a Senior Demand Generation Manager for its remote Marketing team. This is a full-time opportunity for experienced performance or growth marketing professionals with strong expertise in demand generation, Google Ads, marketing automation, analytics, and B2B SaaS growth.

Job Details

• Company: TestGorilla
• Position: Senior Demand Generation Manager
• Department: Marketing
• Employment Type: Full-time
• Job Type: Remote
• Location: Europe & Americas Time Zones (UTC−05:00 to UTC+3:00)
• Experience: Typically 7+ years in performance/growth marketing
• Salary: €65,650 – €84,500 per year
• Additional Compensation: Share Appreciation Rights (SARs)

About TestGorilla

TestGorilla is a skills-based talent discovery platform focused on helping people find their dream jobs. Founded as a 100% remote company in 2020, the company uses skills-based assessments and AI-powered technology to help organizations make fairer and more effective hiring decisions.

About the Role

The Senior Demand Generation Manager will own TestGorilla’s demand generation strategy across paid and organic channels. The role includes managing a multi-six-figure monthly Google Ads investment, optimizing acquisition channels, improving conversion rates, and developing systems that turn marketing spend into measurable pipeline and revenue.

The successful candidate will work closely with Sales, RevOps, and Marketing leadership to improve lead quality, attribution, funnel performance, and growth efficiency.

Key Responsibilities

• Own demand generation targets across paid and organic channels.
• Manage and scale Google Ads across Search, Performance Max, Display, and YouTube.
• Test emerging acquisition opportunities, including AI-native advertising platforms.
• Set channel mix, budget allocation, and account structures to achieve MQL, SQO, and pipeline targets.
• Build reporting, dashboards, attribution models, and incrementality testing systems.
• Manage paid landing pages, ad creatives, offers, and A/B testing.
• Build automated nurture and enrichment workflows using n8n, Make, HubSpot, and Clay.
• Partner with Sales and RevOps to improve lead quality and campaign conversion.
• Monitor advertising platform, AI ecosystem, and privacy changes.
• Turn successful experiments into scalable and automated growth systems.

Eligibility Criteria

Candidates should have:

• Proven experience in performance or growth marketing.
• Hands-on experience managing a Google Ads budget of at least six figures per month.
• Strong expertise in Google Ads, including Search, Performance Max, Display, YouTube, and Smart Bidding.
• Experience with conversion tracking and Google Tag Manager.
• B2B SaaS experience is strongly preferred.
• Working knowledge of Clay, HubSpot or a comparable CRM, and Google Analytics.
• Strong understanding of CAC, LTV:CAC, ROAS, payback period, and cohort analysis.
• Experience with experimentation, statistical significance, and sample sizing.
• Hands-on experience using AI/LLM tools such as ChatGPT or Claude for growth workflows.
• Excellent written and verbal English communication skills.
• Ability to work effectively in a remote, async-first environment.
• Strong ownership mentality and ability to work with ambiguity.

Bonus Skills

• Experience managing agencies or freelancers.
• PLG or hybrid PLG/sales-led GTM experience.
• Experience presenting performance and budgets to VP/C-level stakeholders.
• SEO or content-led demand generation experience.
• Strong SQL skills.
• Experience with GA4 and BI tools.

Benefits

• Fully remote global work environment.
• €65,650–€84,500 annual compensation.
• Share Appreciation Rights (SARs).
• Flexible working hours and asynchronous work.
• €1,000 annual remote work budget.
• Up to €2,000 from day one for a laptop purchase.
• 3.5% annual Learning & Development budget.
• Paid 8–16 week parental leave.
• Caregiver-friendly work environment.
• Unlimited and flexible time off.

How to Apply

Interested candidates can apply online for the Senior Demand Generation Manager position at TestGorilla.

Apply Now:

Note: Applicants may be required to complete a skills assessment as part of the hiring process. TestGorilla encourages applications from candidates of all backgrounds, even if their experience does not perfectly match every requirement.

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